Posts Tagged ‘front-end development’
Expensewatch.com UI Design
Data table with in-line editing
Expensewatch.com UI Design
Invoice Status module
Training Library Page
New UI design for training library resources
LRA Worldwide Website Design & Development
Designed and developed CSS-based main navigation and new template page layouts
HTML e-Newsletter Design/Development
HTML e-mail newsletter design and development
“Just make it look pretty”
I hear this a lot when others describe what designers do, and I think it would be wise for the design community to actively change the perception of the value that we offer. The context of that description makes design a “nice to have” option for businesses to consider, but also presents design as something that’s not critical to the sales, quality, and functionality of their product.
It’s interesting that we have to struggle to justify our existence to many business people who don’t value what we offer, or refute all attempts at the return on investment good designers can deliver. We also justify our existence by insisting that design could and should lead development, or that we’re not simply a brand police that slows down product development.
We need to articulate our value beyond the impression that design is just a new coat of paint on a perfectly fine working car. Our work should help prevent users from closing the browser in frustration, from closing the tab before clicking “Checkout”, or the potential demo not leading to a buy in. If comparison is done on a nicely designed interface to one that “technically works” but lacks desinger input, the designed one will sell more. Isn’t that worth the cost of design? You’ve wasted hours making a functional application or product that few people want to use, or worse, don’t want to buy. Congratulations, you’re limiting sales potential.
Realtors call it curb appeal and in the newly competitive real estate market with more buyers than sellers, you better make an effort on the quality of your home interior and exterior if you expect to get the price you’re asking for.
It’s why iPod and iPhone users generally have such a good impression of Apple as a brand. The device design invites people to pick it up and use it, with a minimal interface that has less buttons exterior buttons. It’s seemingly simple, but incredibly versatile. I can get more done faster with my iPhone than my old Blackberry, and the experience of buying new content, watching a show or listening to music on my phone is far better for a $200 device, and it’s the design that impresses as much as anything. Now, AT&T just needs to do a better job of getting their system to match Apple’s quality.
It’s time we realized that we don’t simply make things pretty, we add quality.
