That sound you hear is Microsoft and its third party support sweating (even just a little). The dominance of the market share is splintering further. Let’s see: Google is #1 in search, RIM’s Blackberry OS is probably #1 in mobile OS, with iPhone, Google Android and Palm Pre’s WebOS getting good reviews and growing fast, Microsoft IE is the #1 web browser, but continuously losing market share, and Windows is still #1 desktop/laptop OS (this is based on what I’ve read and seen and is not 100% fact, but I’d put money on this being REAL close). I hear more and more positive things about Linux, with netbooks getting more prominent as low-cost portable computer solutions.

Apple notebook sales are growing stronger than other manufacturers’ (in a lousy economy, too) and their marketing forced Microsoft to respond, and do so awkwardly. They’ve had to spend a lot of money to overcome Vista’s faults, such as the annoying security messages, initial driver problems, and most importantly, Microsoft’s business model that allowed third party hardware pre-installed with Vista without the specs to optimally run it. First they had Bill Gates hang out with Jerry Seinfeld to our amusement. Lately they’ve been marketing as the low-cost provider, sending people into a Best Buy with cash for a notebook, but leaving out the hidden extra costs involved, like a need for an annual anti-virus software license, the more expensive Windows 7 upgrade (when compared to the price of Snow Leopard for a Mac buyer/Leopard OSX owner) and the stark difference in brand consumer satisfaction. My earlier blog post was about the weird decision to use gross imagery to market IE8, in a desperate attempt for attention.

Google has the money and brand power to further split the market that Microsoft and Linux are sharing. This next decade will be very different from the 90s. VERY different.